スイカの音楽Filed under: China | Tags: sjm, super junior m, super junior m controversy, super junior m too perfect, too perfect mv
Upon the release of Super Junior M’s new comeback single Too Perfect [太完美], SMENT* (record company and manager of Super Junior M) released 3 Music Videos on Youtube following the band’s CD release.
Originally only 2 music videos were released–a Chinese and Korean version (the Chinese version being the first.) Because of subtitle issues (mainland China uses Simplified Chinese while Hong Kong, Taiwan, Japan uses Unsimplified/Traditional Chinese), the company decided to upload a third version of the music video, catering to those who can only read unsimplified/traditional Chinese (titled “Taiwan Version.”) Although the Chinese version and “Taiwanese” version were the same in every aspect, the only small difference were the subtitles. The three music videos consisted of a Korean version, Chinese Version, and “Taiwanese” version.
The record company (SMENT) then decided to re-edit the orignial Chinese music video because the subtitles were in Traditional Chinese, thus resulting in the removal of the Chinese version of the music video.
After accumulating over 1 million views within the first few hours of its release, the original MV was taken down for subtitle editing, angering and confusing fans. Ironically, all mainland Chinese know how to read the traditional and simplified versions of Chinese, so the removal and editing of the original Chinese MV was completely pointless and unnecessary.
Subsequently, the original Chinese MV was released again after nearly 2+ weeks of privatizing the video–the finished result was an MV half in simplified Chinese and half in traditional Chinese.
SMENT quickly realized their mistake after another 1 million+ views were already accumulated on the MV, removing the video again for editing. After approximately 2 weeks (once more), SMENT finally released the complete, Simplified Chinese subtitled MV.
*SMENT is a famous record and artist managing company that hosts a variety of popular artists including SHINee, Super Junior, SNSD, Girl’s Generation, Zhang Li Yin, etc.
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